The Basics

“It’s always possible to wake someone from sleep, but no amount of noise will wake someone who is pretending to be asleep.”

Jonathan Safran Foer

Jonathan’s point? If you want to know the truth, you have to be willing to listen to it with open arms, rather than with arms crossed. The truth isn’t always what you’re expecting. It may not always be easy to listen to.

Advocatetaste’s Mission

I am writing to advocate the truth about our food and to advocate taste, both physical and discerning. My intended reader is someone who, like me, knows something is not quite right with the food industry and feels we’re not being told everything. If you’re here, you’re sincerely interested in understanding the personal, political, cultural, and economic implications of the intimate act that is eating. So am I. My intent is to give shape to the suspicions that our intuitions have grasped in the midst of staggering amounts of misinformation. I’d like to compile a guide that can assist you in separating truth from lies in the food industry.

Results of a government agency doing its job, both regulating and promoting industry.

Two puzzling contradictions

1. Despite our evolving technology, and the safety in food and better healthcare we’d think it would bring, we are getting sicker.

2. More food is available now than at any time in history, yet we are nutritionally malnourished.

One way to characterize these contradictions among us is by invoking the idea of the inverse relationship.  Simple enough. Two correlated factors affect each other in such a way that the two are driven to increase or decrease in opposite directions. I am not suggesting that any of these facts causes the other, as correlation does not necessarily indicate causation. The simultaneous coexistences of these contradictions, however, reveal a grim irony that we face every single time we eat or reach for medication. These conflicting relationships are anything but simple, and seem to go against our logic. What is happening? Why is it happening? Where are the regulators?

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